Lead Intelligence & Pipeline System
Turn market signals into a pipeline you can defend.
FLIPS is the internal system Farinas uses to define an ICP, qualify accounts against recorded evidence, approve outreach and run a governed B2B pipeline — one workspace per client, fully isolated.
Operating principles
Evidence before automation
Every claim carries a source and a confidence level. Missing data stays missing — nothing is fabricated.
Fit is not readiness
An account can match the ICP and still not be ready. FLIPS scores both separately before anything reaches outreach.
Approval at high-risk gates
ICP definitions, scoring methodology and outreach copy are versioned and require explicit Farinas sign-off.
One owner, one next action
Every account, contact and engagement has an accountable owner and a dated next action. Nothing drifts.
The workflow
- 01Qualify engagement
- 02Onboarding & evidence
- 03Strategic reports
- 04ICP approval
- 05Account import & scoring
- 06Contacts & content
- 07Pipeline execution